UniFirst is a primary sponsor of NASCAR driver Chase Elliott, voted NASCAR's "Most Popular Driver" for two consecutive years and crowned winner of the 2020 NASCAR All-Star Race. UniFirst is also the official workwear provider for Hendrick Motorsports and sister company Hendrick Automotive Group, which is the largest privately held automotive retail organization in the United States.
Check out the No. 9 UniFirst Chevrolet Camaro ZL1 1LE and its dynamic, sleek paint scheme in the video below.
2020 UniFirst Racing Highlights
The No. 9 UniFirst Chevrolet Camaro ZL1 1LE made its official 2020 NASCAR debut on March 8 at the Phoenix Raceway, with Chase Elliott starting from the pole position and leading 93 laps en route to a top-10 finish. Although the 2020 NASCAR season was temporarily paused due to the COVID-19 pandemic, Elliott has been a front-runner in the race scene since NASCAR returned in early May. Elliott’s crowning achievement came in July, when he piloted the No. 9 UniFirst Chevy to an exciting first-place finish and the $1 million grand prize at the popular NASCAR All-Star Race at Bristol Motor Speedway. Elliott led 60 of the 140 laps and joined his father, Bill Elliott, as winners of the annual event.
“Just a special night. A special event. Any race is hard to win, but this is a special race to win as it locks you into the All-Star Race for life. Winning this race means a lot to me personally, as well. Just a big thanks to UniFirst for everything they do for me and the team. Really cool to get our first win together.” Chase Elliott after his 2020 All-Star Race win.
The UniFirst Chevy’s final appearance in the 2020 NASCAR Cup Series came on September 27 at the South Point 400 in Las Vegas, Nevada. Chase Elliott and the No. 9 UniFirst team began the playoff race in the third spot, led the pack for 73 laps, and earned a Stage 2 victory before ultimately finishing 22nd, having lost a number of positions following a challenging overtime restart.
Previous No. 9 UniFirst Chevy Races
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2020 NASCAR Cup Series Playoff Standings
Spotlight on Chase Elliott—Driver of the No. 9 UniFirst Race Car
Chase Elliott is in the midst of his fifth full-time season at stock car racing's top level for Hendrick Motorsports. The 24-year-old is having another standout year in 2020, leading all drivers in stage wins (five). Elliott earned his first win of the season on May 28 at the Charlotte Motor Speedway and since has garnered seven top-five finishes while leading a total of 451 laps. He also earned a first-place finish as well as the $1 million prize at July’s All-Star Race.
During the 2019 NASCAR season, the 24-year-old race car driver earned his first win in April at Talladega – his first career Cup Series superspeedway victory. He also proved his road course prowess with his second consecutive Watkins Glen victory and a dramatic win at the Charlotte Motor Speedway road course where he recovered from a dramatic late-race incident to take home the checkered flag. Elliott wrapped up the year with 11 top-five finishes, 15 top-10s and career-highs in pole awards (four) and laps led (601). Already a second-generation NASCAR champion, Elliott's three victories in 2019 catapulted him to his fourth consecutive playoff berth. He closed out the season 10th in the standings and was honored as most popular driver for the second consecutive year.
Now a bona fide NASCAR star, Elliott has been named to SportsPro's "World's 50 Most Marketable Athletes,' joining former UFC champion Ronda Rousey, Olympian Usain Bolt and two-time NBA champion Steph Curry. He was voted by fans as ESPN The Magazine's "NEXT' racer, appeared as a guest on MTV's "Ridiculousness,' voiced characters in Disney Pixar's "Cars 3' and Nickelodeon's "Blaze and the Monster Machines,' and has been featured by Sports Illustrated, The New York Times, Los Angeles Times, Forbes and GQ among others.
Elliott resides in his hometown of Dawsonville and enjoys snowboarding, wakeboarding, biking, country music and pulling for the Atlanta Braves and Georgia Bulldogs. He is a multi-engine instrument rated private pilot.