UniFirst recognized by Seismic as a sales enablement leader

Wilmington, Mass. (November 2022) – UniFirst Corporation (NYSE:UNF), a North American leader in providing customized business uniform programs, facility service products, and first aid and safety services, received the ‘Content Management Master’ award at the annual Seismic Shift Customer Conference, held last week in San Diego, CA. The award demonstrates UniFirst’s success in leveraging the Seismic sales enablement platform to create a content-rich environment that sales teams can use to provide customers and prospects with the information they need to make informed buying decisions.

“We are honored to be recognized by Seismic as best in class for content management,” says David Katz, UniFirst Executive Vice President, Sales and Marketing. “I’m most proud of the way our Sales Engagement and Marketing teams collaborated in optimizing the sales enablement platform to help us increase sales. By creating and sharing the right content at the right time, we are helping our sales representatives grow from sellers to trusted advisors.”

UniFirst recognized early on that a key element of sales enablement is empowering sales reps to provide a personalized, exceptional customer experience. According to recent studies, 80% of customers feel that the experience a company provides is just as important as its products and services.

The UniFirst team adopted Seismic a few years ago to educate, train, and empower the company’s sales representatives across North America, thereby solidifying the company’s position as industry experts and trusted advisors.

The award validates UniFirst’s ability to successfully focus on customer needs and achieve consistently high performance through:

  • Arming sales reps with tailored content, guiding them with plays, and streamlining processes to create a seamless buying experience.
  • Building sales training and coaching programs to prepare sales reps to achieve success and achieve business objectives.

“Focused on adoption and content automation; the UniFirst team delivered personalized content across every customer segment,” said Tina Coulouras Doull, Seismic Senior Customer Success Manager. “By aligning sales and marketing, UniFirst will continue to soar as an industry leader.”

For more information about UniFirst, or to find out how you can join our award-winning sales team, visit: https://jobs.unifirst.ca/sales.

About UniFirst

Headquartered in Wilmington, Mass., UniFirst Corporation (NYSE: UNF) is a North American leader in the supply and servicing of uniform and workwear programs, as well as the delivery of facility service programs. Together with its subsidiaries, the company also provides first aid and safety products, and manages specialized garment programs for the cleanroom and nuclear industries. UniFirst manufactures its own branded workwear, protective clothing, and floorcare products; and with 260 service locations, over 300,000 customer locations, and 14,000 employee Team Partners, the company outfits more than 2 million workers each business day. For more information, contact UniFirst at 888.270.6096 or visit UniFirst.com.

Donna Kish
Marketing Content Manager
UniFirst Corporation
68 Jonspin Rd.
Wilmington, MA 01887

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